Three popular Swedish fashion brandsLifestyle
Active since 1996, this brand was launched by creative director Jonny Johansson, whose eclectic interests in photography, art, architecture and contemporary culture have helped fuel the company’s bold multidisciplinary approach. Despite having been in existence for less than two decades, Acne has built a reputation as a well-respected creator of ready-made clothing, magazine and book publications, furniture and exhibitions, as well as becoming involved in a series of creative collaborations to produce limited collections.
A favourite among stylish Swedes, Acne is internationally renowned as a brand which captures the essence of refined Swedish chic. Its flagship stores can be found in many locations across the world including Paris, New York, Los Angeles, Tokyo, London, Antwerp and Berlin. Offering a blend of detailed design and high-quality tailoring alongside a willingness to exploit a varied palette of materials and innovative custom fabrics, the brand produces men's and women's ready-to-wear fashion, footwear and denim, as well as a range of accessories which includes handbags, eyewear products and small leather goods. So the clothes they make would definitely work for everyday wear as well as for a night at the casino.
The Filippa K brand was co-founded by Filippa Knutsson and Patrik Kihlborg in 1993. With its focus on simplicity and minimalist styling, the brand has developed a reputation for uncomplicated clothing with a very modern feel. That means easy, timeless elements such as slouchy trousers and midi skirts you can wear along with your leather boots and a cross-body bag.
Filippa K (for Knutsson) is emerging as one of the leading lights of Scandinavian fashion and has already established a presence in 30 international markets. Describing its range as ‘designed for ourselves and those around us’, Filippa K thinks of its brand as ‘still a personal affair’. The company’s carefully chosen designs reflect a ‘modern interpretation’ of contemporary life and the lifestyle concerns we all share. This attitude is demonstrated, for example, by the fact that according to Launchmetrics the company intends to be using only sustainable fibres in the manufacture of its clothing from 2030 onwards.
Prioritising style, simplicity and quality, Filippa K offer both men’s and women’s collections, plus shoes and accessories, as well as Soft Sport, a dedicated range of sportswear.
Tiger of Sweden
With a long history stretching back to 1903, the Tiger of Sweden already has a heritage grounded in tailoring. Yet after years of mixed fortunes, a company revamp in 1993 saw the brand experience a surge of popularity as it boldly took the styling of the suit out of the office and into the realms of everyday smart-casual wear. Now looking to evolve into a 21st-century go-to on the Scandinavian fashion scene under Head of Creative and Design Christoffer Lundman, the company specialises in characterful, well-tailored fashionware with ‘a different cut’.
Tiger of Sweden have something for all men and women who appreciate high-quality Scandinavian fashion: from classic blazers worn with premium-quality jeans to ultra-cool outerwear for those who just want to ‘be themselves’.